\\ PENNSYLVANIA BALLET
How do you sell a "19th Century" product to a 21st century customer?
In 2015, the Pennsylvania Ballet needed a way to revamp their marketing tactics. The Temple Analytics Challenge, which is an annual competition for data visualizations created by students, gave the Pennsylvania Ballet a rare opportunity to garner unique solutions to their problem.
SERVICES
Data Analytics, Illustration, Research, Design
CREDITS
Art Direction \ Abby Guido
AWARDS
1st Place in the Temple Analytics Challenge 2015
FEATURED
Business Designed Blog \ Top MBA \ Fox School of Business News & Releases \ MFA new MBA \ Design Ideas
“Numbers drove her story and connecting the results of her analysis to situationally relevant secondary research supported her findings.”
Analyzing the Data
The Pennsylvania Ballet allowed access to a data set with over 40,000 data points. Some of the information included was the audience member's ID, which plays they attended, and their location. I found that audience members who returned more than once used the website to book their tickets. They were also more likely to order a subscription service. This helped form my overall solution to propose that the PA Ballet update their online presence in order to engage and market more towards their current audience.
