Conceptual packaging design based on the title "Zodiac."
ART DIRECTION: Paul Sheriff
PHOTOGRAPHY: Austen Hart
FEATURED: Packaging Inspiration \ Packaging Show 2015
The term Zodiac almost always refers to the astrological signs. However, Zodiac can refer to many more subjects than astrology. This packaging delves into the recesses of the Zodiac Killer; a murderer from the 1980s. The man used a coded language to write taunting letters to the police, some of which has yet to be deciphered. This mysterious language paired perfectly with the tea, Lapsang Souchung. This tea has a very pungent smoke aroma, and the tea itself is very flavorful. This combination of smoke-flavored tea, cryptic patterns, glitches textures and hidden notches gives this packaging a very different feel for the term Zodiac, and sets this tea packaging apart.