PRODUCE

Old MacDonald's

Creating packaging based on traditional Americana style.

ART DIRECTION: Paul Sheriff

PHOTOGRAPHY: Austen Hart

 

Old MacDonald’s Farm is an American-based company that distributes fresh, local produce to grocery stores. American history was important for this product, so aesthetics were based off of traditional quilt and fabric patterns. Type was also specifically targeted to look like needlework. This lable was also designed to fit any kind of product--fresh, canned or frozen--while still being able to show off the fresh products.