A brand for the modern Philly Feminist.
COMPANY: Philly Women Rally, Inc.
In 2017, people across the world participated in the Women’s March. In Philadelphia, this march spurred the development of a grassroots non-profit called the Philly Women Rally. This organization works to empower women of all backgrounds, and enable them to become active in finding their voices and fighting for their rights. The branding not only had to be powerful, but it had to be a very flexible brand that could be recognized across all kinds of platforms – from the biggest rally banner to the smallest social media post.