Selling a "19th century" product to a 21st century customer.
In 2015, the Pennsylvania Ballet needed a way to revamp their marketing tactics. The Temple Analytics Challenge, which is an annual competition for data visualizations created by students, gave the Pennsylvania Ballet a rare opportunity to garner unique solutions to their problem. Through in-depth research and analysis of the ballet's ticket sale data, I found that numerous data points that presented the web to be a main source for not only ticket sales, but overall consumption of the arts. This led me to direct the infographic on the topic of web marketing, and boosting the ballet’s online presence. By creating a website-like layout, I was also able to organize the information in a clear and understandable way that pushed the solution of an updated, modern online presence.