PACKAGING

NATO

Children's building blocks based on a Universal Language.

ART DIRECTION: Paul Sheriff

PHOTOGRAPHY: Austen Hart

 

Nato is a set of twentey-six blocks that teach children the international phonetic alphabet. Nato is mostly used by maritime vessels, and is especially important when crossing international waters. This set of twenty-six blocks breaks down the language into three parts; the flag, the letter of the specified flag, and the phrase of the specified flag. The blocks are also heavily influenced by modern nautical visuals and soft primary colors.