BRANDING & WEBSITE
An Indian restaurant with a twist.
ART DIRECTION: Stephanie Knopp
PHOTOGRAPHY: Austen Hart
FEATURED: Restaurant Show 2014
Curried Away is a branding package for an Indian restaurant, with a demographic focused on 74% of the American public burdened with dietary issues. Their mission is to help ease the hassle of making gut-friendly work lunches, and provide a quick fix for last minute healthy meal options. Curried Away takes a lot of inspiration not only from India’s rich culture, but from a long tradition of the Dabawalla men--a group of workers that deliver fresh food in tiffin containers to people during their working lunch hour. The branding elludes the delivery bikes and India’s beautiful fabrics, while packaging presents the tiffin container in a modern form.